Our strategy

We aim to be the world’s global nitrogen leader. This means we run our plants hard to manufacture more products and in selling our brands and products in the most dynamic way to meet the needs of the market. We also continually look for new ways to invest in the growth of our business, increase our nitrogen capacity and deliver shareholder return.

This means investing in our people and facilities, including recent $4.2 billion capacity expansion projects at our Port Neal and Donaldsonville sites in the US. Since we floated on the stock exchange 10 years ago, we’ve enjoyed impressive growth with our total shareholder return exceeding 2,000%.

In the UK our strategic vision is to be the first choice for British farmers. To increase our market share in a sensible and sustainable way, we are forging stronger partnerships with merchants, key distributors and the logistics companies who deliver our products to farms across the country.

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